Welcome to Represent Ltd.’s news, Here is this weeks news.

Summer is in full effect, and so is production at Represent Ltd. Headquarters.  Protect The Hood collaboration with Vendetta has taken on a life of its own nearly selling out with a final batch being released this weekend.  Original Classic Polarized Sunglasses dropped this week and the first batch sold out within a 2 hours, incredible response.  UFC 251 at Fight Island took place last weekend along with a stellar card during the middle of the week.

Excited to drop a few new mystery items this week, including a new graphic tee, new color way on masks and an all new hat.  Stay tuned to our newsletter this Sunday for the drop announcement!

Protect The Hood limited edition collaboration continues to be received with great acclaim.  Artist King Cast has created a real iconic cultural piece of art depicting a street vendor in water color.  If you have lived in any hispanic dominated area you are probably familiar with “paletero” or “elotero” honking their horns throughout the neighborhood.  Good honest work providing value to the community for decades, the street vendor has a tough job being out in the heat and various conditions.  We are stocking the final batch this weekend that will include 2 new color ways along with the black tee shirt and classic snapback!  Also, many have asked if we will be giving a portion of the proceeds to street vendors and the answer is absolutely, we are starting an initiative to help street vendors directly in various forms.

Original Classic Polarized Sunglasses dropped last week and sold out within 2 hours.  Second batch is out and nearly sold out.  We will be getting a few more in soon but, make sure to pick up your pair of shades while they are available.

UFC Fight Island moves into it’s third event this weekend featuring a title bout between fly weights Figuereido and Joseph Benavidez.  They will be disputing the vacant fly weight title.  Make sure to tune in, the card showcases some solid match ups.

Shutdowns are here again.  Our home state of California on the West Coast has shut down again with only essential businesses being allowed to open.  Masks are mandatory with aggressive government regulations being implemented in many states including California, New York, Nevada, Texas, Florida and more.  What are you thoughts with this on-going situation?  Should we be shutting down our entire economy, or is there an alternative way to handle the virus?  So many factors and things never seem clear.  We have continued to produce masks made in the U.S.A. under sanitary conditions, and will continue to offer them to help stop the spread and still be in style.  Make sure to continue to build your immunity with natural whole food, plenty of vitamin c, super shots, green juices and wellness shots.  Stay safe out there be strong.

This was Represent Ltd.’s news for the week of July 11th through July 18th. Still Grinding in silence and working hard, saying less than we do and delivering more than we say.  For more news and happenings visit rep hard dot com and click on the news tab.

Let us know what you think of our weekly news segment with a comment below or shoot us a D M.  Stay strong, stay hard, and always represent!

Written by David X Christensen @iamdavidx
Video by Sam Teran @samuelxteran